Background Image

Our Mission

Teach Critical Thinking and Healthy Skepticism through Financial Wellness

FoolProof is a 501 (c)3 dedicated to creating independent resources to help consumers of all ages to pause, question, and verify before they buy, click, or believe.

Our free, independent resources instill lifelong habits empowering learners to make informed decisions. We teach the importance of healthy skepticism, personal responsibility, and trustworthy information.

Why We Exist Donate Today

As Featured In

See More Coverage
Background Image
The FoolProof Foundation

Impact:

See how and how many lives FoolProof for Schools has changed.

In the past 5 years FoolProof for Schools has brought meaningful financial wellness education to over 375,000 students nationwide at 10,000+ institutions. More than 8,600 educators in over 15% of the nation's financial literacy classes have used our curriculum. Did the students learn anything? Sure thing. The average score between our pre- and post test typically goes from 50% to 85%, from an "F" grade to a "B" grade.

31.1 M

page views in our Schools Program

in the 2023/2024 school year.

1,400+

new teachers signed up

in the 2023/2024 school year.

560,000

completed FoolProof Components

in the 2023/2024 school year.

Press Coverage

The FoolProof Foundation and our resources have been covered in various printed and online media.

More
Walter Cronkite

In 2003, Cronkite's enthusiastic support of a young consumer advocate named Will deHoo led to the creation of FoolProof.

More
FoolProofMe.org

FoolProofMe.org is our free, online consumer news website geared at consumers of all ages

More
Meet the Team

We are a very lean foundation, guided by our Board of Directors, a great team of experts, and by two terrific Advisory Committees.

More